5 YEAR STRATEGIC PLAN
Sunshine Coast Sports is pleased to present a new vision and five year strategic plan to regional sports stakeholders, participants and partners.
In 2026, Sunshine Coast Sports launched its new five-year Strategic Plan, supported by Sunshine Coast Council and Noosa Council. Guided by our values and four strategic pillars, the plan strengthens our role as the region's voice for grassroots sport, fostering participation, inclusion, community connections, investment, and recognition of sporting excellence across the Sunshine Coast and Noosa communities.
Support us in helping Sunshine Coast sport to Shine Bright.
The Value of Sport in Australia and on the Sunshine Coast
Sport plays a vital role in building healthier communities, supporting local economies and creating opportunities for people of all ages and backgrounds. From grassroots participation through to elite competition, sport contributes significant social, economic and wellbeing benefits across Australia and the Sunshine Coast.
Sport in Australia: Building Stronger Communities
The benefits extend well beyond economic outcomes. Research shows that 81% of Australians believe organised sport positively influences their local community, while 80% support ongoing investment in sport and physical activity programs. Sport helps build social connection, improves physical and mental wellbeing, develops life skills and creates a sense of belonging for participants, families and volunteers.
Community sport is powered by volunteers. Recent data indicates that approximately 2.8 million Australians volunteered in sport between 2023 and 2025, helping local clubs and sporting organisations remain accessible and sustainable.
Key National Statistics
14 million Australians participate in sport annually.
2.8 million Australians volunteer in sport.
220,000 people are employed across the sport sector.
Sport contributes approximately $50 billion annually to Australia's economy.
Australians receive an estimated $7 in value for every $1 invested in sport.
Reference: Australian Sports Foundation, The Benefits of Sport; Australian Sports Commission, The Value and Benefits of Sport; Volunteering Australia, Sport and Volunteering.
The Growing Impact of Sport and Events
Sport and major events continue to drive economic activity, tourism and community pride across the Sunshine Coast. During the 2024-25 financial year, Council-supported major events generated an estimated $106 million in direct economic impact and supported more than 1,100 jobs across the region.
These events showcase the Sunshine Coast as a premier destination for sport, recreation and active lifestyles while delivering lasting benefits for local businesses, clubs and communities.
Reference: Sunshine Coast Council Major Events Economic Impact Report, 2025.
Support us in helping young Sunshine Coast athletes to Shine Bright.